International Tourism Organization Digital Advertising & Social Media Campaign

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Geneva Tourism - Digital Marketing Campaign - Stir MarketingINTERNATIONAL DIGITAL ADS + SOCIAL MEDIA CAMPAIGN FOR EUROPEAN DESTINATION MARKETING ORGANIZATION

Geneva Tourism came to Stir in 2018 with a Big Idea: an international online marketing campaign that would help promote their beautiful city to target audiences across the globe.

They had the creative concept (#BetterTogether), but needed an agency to brainstorm, build, execute and manage highly-strategized, laser-targeted digital advertising and social media marketing.

Together, the Stir Marketing and Geneva Tourism teams produced a 3-month campaign that delivered measurable ROI, reached millions of people in their US and UK target markets, built brand buzz, got travelers talking enthusiastically about “better together”, travel, adventure, and — of course — Geneva, and drove 100,000+ strategically-targeted, qualified website visits.

Services

> Strategic Digital Advertising & Social Media Marketing Planning
> Audience Targeting and Keyword Research
> Website, Landing Page and Ad Creative Consulting
> Media Buy Management
> Digital Advertising:

  • Google Display Network
  • Facebook Display
  • Facebook Video
  • Instagram Display
  • Instagram Video
  • YouTube Video Ads
  • Boosted and Promoted Posts

> Copywriting and Editing
> Social Media Marketing:

> Intensive, ongoing analytics, reporting and strategic recommendations

Results

Over the course of the 3-month campaign, the following results were achieved, including impressions, engagements, views, and clicks from qualified members of the client’s target audiences — highly-targeted and laser-focused:

  • Impressions: 13,189,011
  • Engagements : 72,793
  • Video Views: 3,891,561
  • Clicks: 98,468
  • Click-Thru-Rate (CTR): average across multiple campaign phases: 76.25%

Update

Following the success of the 2018 #BetterTogether Campaign, the Stir team built and executed another campaign for Geneva Tourism to reach even more people, further building campaign and brand awareness.

Do you need help with digital marketing and advertising for your travel, tourism, hospitality or destination marketing organization? Contact us today.

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