INTERNATIONAL DIGITAL ADS + SOCIAL MEDIA CAMPAIGN FOR EUROPEAN DESTINATION MARKETING ORGANIZATION
Geneva Tourism came to Stir in 2018 with a Big Idea: an international online marketing campaign that would help promote their beautiful city to target audiences across the globe.
They had the creative concept (#BetterTogether), but needed an agency to brainstorm, build, execute and manage highly-strategized, laser-targeted digital advertising and social media marketing.
Together, the Stir Marketing and Geneva Tourism teams produced a 3-month campaign that delivered measurable ROI, reached millions of people in their US and UK target markets, built brand buzz, got travelers talking enthusiastically about “better together”, travel, adventure, and — of course — Geneva, and drove 100,000+ strategically-targeted, qualified website visits.
> Strategic Digital Advertising & Social Media Marketing Planning
> Audience Targeting and Keyword Research
> Website, Landing Page and Ad Creative Consulting
> Media Buy Management
> Digital Advertising:
- Google Display Network
- Facebook Display
- Facebook Video
- Instagram Display
- Instagram Video
- YouTube Video Ads
- Boosted and Promoted Posts
> Intensive, ongoing analytics, reporting and strategic recommendations
Over the course of the 3-month campaign, the following results were achieved, including impressions, engagements, views, and clicks from qualified members of the client’s target audiences — highly-targeted and laser-focused:
- Impressions: 13,189,011
- Engagements : 72,793
- Video Views: 3,891,561
- Clicks: 98,468
- Click-Thru-Rate (CTR): average across multiple campaign phases: 76.25%
Following the success of the 2018 #BetterTogether Campaign, the Stir team built and executed another campaign for Geneva Tourism to reach even more people, further building campaign and brand awareness.