Yes. Many registered nonprofit organizations qualify for the Google Ad Grant, provided they meet Google’s eligibility requirements in their country and the program’s website and account requirements. Google Ad Grants are not available to every type of organization. Stir Marketing can help assess whether your nonprofit is eligible and identify any eligibility, website or compliance issues that may need to be addressed before you apply.

To apply for the Google Ad Grant, your nonprofit must first be eligible for and approved for a Google for Nonprofits account. Once verified, your organization can activate Google Ad Grants and complete the required Google Ads account setup. Stir can guide your nonprofit through the process – from assessing eligibility and providing application support to setting up your Google Ads account and campaigns once your grant is approved.

The Google Ad Grant gives eligible nonprofits up to US$10,000 per month in Google Search advertising dollars to support their mission. Your nonprofit can use it to raise awareness, attract donors, recruit volunteers, promote programs and services, share events or campaigns, and drive other meaningful actions on your website. Stir can help develop and manage a Google Ad Grant strategy focused on the goals and audiences that matter most to your organization.

Yes. A nonprofit can work with an agency for help with the Google Ad Grant application process and then have the agency manage its Google Ad Grant campaigns once the grant is approved. The nonprofit must establish and maintain its own Google for Nonprofits account and meet Google’s eligibility and verification requirements. Stir can help assess your eligibility, guide you through the application and account setup process, and then take over the ongoing management of your Google Ad Grant campaigns, including strategy, campaign development, optimization, compliance and reporting.

Yes. An agency like Stir Marketing can manage an existing Google Ad Grant account. Your nonprofit retains ownership of its Google accounts, while Stir takes over the ongoing management of your Google Ad Grant campaigns. We can review your existing account, identify opportunities and compliance issues, and manage campaign strategy, campaign development, keyword and ad optimization, conversion tracking, compliance and reporting. This can be especially helpful if your nonprofit has an active grant but isn’t getting the results or spending the budget it would like.

Google Ad Grant accounts must meet both Google Ad Grants program requirements and standard Google Ads policies. These requirements cover areas such as keyword and ad quality, campaign performance, website quality, conversion tracking and other program policies. Google monitors accounts for compliance, and accounts that fall out of compliance may be suspended. Stir can review your Google Ad Grant account, identify potential compliance issues, help correct them, and manage your campaigns to help maintain ongoing compliance.

If your Google Ad Grant account has been suspended, the first step is to determine why and address the underlying issue before requesting reinstatement. This can be challenging for nonprofits to diagnose and resolve on their own, particularly when the suspension involves website, conversion tracking or other technical compliance issues. Stir can review your Google Ads account and website, identify potential compliance problems, and help develop and implement appropriate fixes. We can also help guide you through the reinstatement process with Google (though ultimately reinstatement decisions are made by Google). Once your account is reinstated, we can manage your Google Ad Grant campaigns and help maintain ongoing compliance.

There are several reasons a Google Ad Grant may not be spending its available budget, including campaign, targeting, bidding, website, conversion tracking and/or compliance issues. Diagnosing the underlying problem can be difficult, particularly when multiple factors are involved.

Stir Marketing can review your Google Ad Grant account, identify factors that may be limiting your campaign performance, and develop and manage a strategy designed to increase relevant traffic and meaningful results from your available grant budget.

In the meantime, you might find this Stir resource helpful as you work to troubleshoot your account: “Why isn’t my Google Ad Grant working? 9 common problems to check”

Google Ad Grant management costs vary depending on the level of support and strategy a nonprofit needs. Stir Marketing offers flexible support options, including ongoing campaign management, strategic growth services, and troubleshooting for existing accounts. Our ongoing management packages start at $699CAD per month, with a one-time setup fee that’s waived with a 12-month commitment. Contact us for a free consultation to determine which approach is right for your nonprofit.

Stir offers flexible Google Ad Grant support to fit different nonprofit needs. Our “Get Started” package is designed for nonprofits looking for focused Google Search advertising with campaign development, ongoing management, optimization, compliance monitoring and reporting. “Get Growing” includes everything in Get Started, plus a broader, phase-based, multi-tactic strategy designed to reach more supporters, volunteers and donors. We also offer a flexible troubleshooting option for nonprofits that need help with a specific Google Ad Grant issue or prefer support on an as-needed basis. We can help you determine which option best fits your nonprofit’s goals, needs and resources.

Yes. Every nonprofit that works with Stir is partnered with a dedicated Google Ad Grant campaign manager who gets to know your organization, goals and campaigns. Your dedicated manager holds Google Ads certifications and has hands-on experience managing Google Ads campaigns for nonprofits. You’ll have a direct point of contact for questions, campaign updates and regular check-ins, rather than being passed between different members of a large agency team.

No. Our ongoing Google Ad Grant management services do not require a long-term contract, and you can cancel at any time. If you choose a 12-month commitment, we’ll waive the one-time setup fee. Our services are designed to give nonprofits the flexibility to get the level of Google Ad Grant support they need, whether they’re just getting started or already have an active grant.

Yes. Stir Marketing offers white-labelled Google Ad Grant services for digital marketing and advertising agencies that want to provide Google Ad Grant expertise to their nonprofit clients without managing the campaigns themselves. We can work behind the scenes as an extension of your team, providing Google Ad Grant strategy, campaign management, optimization, compliance support and reporting while you maintain the client relationship.