Are you planning on applying for or do you need help managing your nonprofit Google Ad Grant search advertising campaign?
Google Ad Grant Management Services for Nonprofits
Are you looking to apply for or need help managing your nonprofit’s Google Ad Grant search advertising campaign? Stir Marketing’s team of Google advertising experts can assist you every step of the way. From applying for a Google Ad Grant to setting up and managing your campaign, we ensure your nonprofit meets Google’s eligibility requirements and maximizes ROI.
Our Services Include:
- Google Ad Grant Application: We guide you through the process to secure your grant.
- Google Ad Grant Account Management: Ongoing management to keep your campaign compliant and effective.
- Search Advertising Account Setup: We handle the technical setup of your campaign.
- Monthly Management: Regular optimization of bids, keywords, and ad copy to improve performance.
- Digital Advertising Integration Strategy: Combine Google Grant ads with paid search ads for optimal results.
Why Choose Us?
Managing a Google Ad Grant can be complex, with strict eligibility requirements and restrictions on how ads can be used. Our experience in handling these nuances ensures your nonprofit not only maintains its grant but also achieves measurable success.
Stir Marketing is a full-service digital advertising agency with over 23 years of experience, offering a wide range of services, including white-label options for creative agencies.
Frequently Asked Questions (FAQ) About Google Ad Grants for Nonprofits
- What is the Google Ad Grant?
- The Google Ad Grant provides eligible nonprofits with $10,000 per month in free Google Ads to promote their missions.
- How do I apply for the Google Ad Grant?
- Nonprofits can apply by registering with TechSoup, enrolling in Google for Nonprofits, and submitting the application through the Google Ad Grants website.
- What are the eligibility requirements?
- Your nonprofit must hold a valid charity status, be registered with Google for Nonprofits, and comply with Google’s Ad Grants policies.
- Can we use the grant for any type of ads?
- No, the grant is limited to text-based ads that appear on Google search results. Display ads are not covered.
- What happens if we don’t use the full $10,000 grant?
- Unused funds do not roll over to the next month. It’s important to optimize your campaign to utilize the full grant.
- Are there restrictions on keywords?
- Yes, Google imposes restrictions on the types of keywords you can bid on. Keywords must have a Quality Score of 2 or higher.
- What happens if we lose our eligibility?
- If you fail to meet Google’s requirements, your account may be suspended. You’ll need to address the issues and reapply.
- Can we work with an agency to manage our Google Ad Grant?
- Yes, and it’s often recommended. Agencies like Stir Marketing ensure your account stays compliant and effective.
- How do we measure the success of our campaigns?
- Success is measured through conversions, clicks, and the achievement of specific goals such as sign-ups or donations.
- What are the reporting requirements?
- Google requires nonprofits to submit regular performance reports. These reports should highlight how the ads are helping achieve your mission.
Top Three Reasons to Consult with Stir Marketing
- Expertise: With over 23 years of experience, Stir Marketing specializes in managing Google Ad Grants, ensuring compliance, and maximizing the impact of your campaigns.
- Comprehensive Service: We handle everything from application to ongoing management, freeing up your time to focus on your nonprofit’s mission.
- Results-Oriented: Our strategies are designed to help you achieve measurable outcomes, increasing your visibility and driving engagement.
Contact Stir Marketing today for a free consultation and estimate on how we can help your nonprofit thrive with Google Ad Grants.
We’re a Full Service Digital Advertising Agency
Whether you’re looking for help with your Google Grant or looking for a trusted agency to manage some or all of your digital advertising we can help. Explore our full digital advertising services.
We also offer whitelabel Google Grant and digital advertising services for creative agencies that need help with client accounts.