Stir Marketing handles the application, setup and ongoing management of your Google Ad Grant so you can focus on your mission, not your ad account.
25 yrs experience Google certified
WITHOUT MANAGEMENT
Most nonprofits leave this grant unused
Application process is complex and time-consuming
No in-house expertise for keyword strategy or ad copy
Campaigns go stale and stop delivering results Strict Google compliance rules cause grant suspensionWITH STIR MARKETING
We handle everything from start to finish
Full grant application and onboarding support
Dedicated campaign manager with nonprofit expertise
Monthly refreshes keep campaigns performing
Ongoing compliance monitoring keeps the grant active
THE OPPORTUNITY
$10,000
per month in free Google advertising dollars available to eligible nonprofits
$120K
free ads per year
4-6 weeks
to your first live campaign
0%
media cost, you keep it all
TWO PACKAGES, ONE GOAL: Make your grant work
Both include full application support, a dedicated campaign manager, and no long-term commitment.
GET STARTED (LEVEL 1)
Get Started!
A great way for nonprofits to get started with their grant. Apply, strategize and launch to increase awareness and drive targeted traffic.
$699/mo
+ $999 one-time setup fee (CAD)
SETUP AND ONBOARDING
Dedicated campaign manager
Google Nonprofit Account sign-up support
Google Ad Grant application support
Accounts audit, setup and connect
CAMPAIGN BUILD
Landing page audit
Awareness and traffic campaign (2 ad groups, 4 responsive search ads)
Keyword research
Ad copy development
Tag installation
ONGOING MANAGEMENT
Monthly campaign refreshes
Compliance monitoring and optimization
Regular campaign check-ins
Monthly report and review meeting
No obligation. Cancel anytime.
GET GROWING (LEVEL 2)
Get Growing!
Everything in ‘Get Started’ plus a phase-based, multi-tactic strategy to reach more supporters, volunteers and donors.
$1349/mo
+ $1,349 one-time setup fee (CAD)
Includes everything in Get Started, plus:
ADVANCED STRATEGY
Advanced keyword and audience research
Integrated marketing strategy
Website content recommendations
EXPANDED CAMPAIGNS
Traffic campaign refresh
Lead generation campaign
Remarketing campaign
All campaign types run and rotate continuously after buildout
ALSO INCLUDED
Full application and onboarding support
Compliance monitoring and optimization
Monthly campaign refreshes
Monthly strategy call and report
No obligation. Cancel anytime.
WHY CHOOSE STIR?
Why nonprofits choose Stir Marketing
Google certified experts
Google Ads Search and Measurement certified. We know the grant rules inside out and keep your account compliant.
Dedicated campaign manager
One point of contact who knows your organization, your goals, and your audience. Not a rotating support queue.
25 years of experience
Full-service digital agency since 1999. We know what works and what wastes ad budgets.
Monthly refreshes included
Campaigns are never set and forgotten. Regular updates keep your ads fresh and performing.
Monthly reports and meetings
Transparent reporting with a monthly review meeting so you always know how your grant is being used.
No long-term lock-in
No obligation, cancel anytime. We earn your continued business by delivering results, not contracts.
HOW IT WORKS
Getting started is simple
Free consult
15-30 minute call to assess your org and recommend the right package
Apply and onboard
We guide the Google Nonprofit and Ad Grant applications
Build and launch
First campaign live in approximately 4 to 6 weeks
Grow and optimize
Monthly refreshes, reporting, and ongoing optimization
COMMON QUESTIONS
Frequently asked questions
Does my nonprofit qualify for a Google Ad Grant?
Most registered nonprofits qualify, with some exceptions (government, hospital, school). We assess eligibility during your free consult at no charge.
What if we already have a Google Ad Grant account?
We can audit and take over an existing account. The setup fee covers the audit, reconnect, and strategy work.
What is the difference between the two packages?
Get Started is ideal for organizations new to search ads who want a solid foundation. Get Growing adds a five-month phased strategy including lead generation and remarketing for faster, broader results.
Is there a contract or long-term commitment?
No. Both packages are month-to-month. You can cancel anytime with no penalty.
Can I work directly with a named person rather than an agency team?
Yes. Our Google Ad Grant consulting is led personally by Brent Purves, who has 20+ years of nonprofit marketing experience. If you’d prefer a more individual consulting relationship, visit his page to learn more.
Do you offer white-label services for agencies?
Yes. We offer white-labelled Google Grant and digital advertising services for creative agencies managing client accounts.
READY TO GET STARTED?
Let’s talk
Book your free Google Ad Grant consultation
No obligation. We will assess your eligibility, answer your questions, and recommend the right package.
