Gym and Fitness Digital Marketing Case Study

SOCIAL MEDIA MANAGEMENT AND ADVERTISING FOR WORLD GYM ATHLETICS

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PROJECT DETAILS

Client:  World Gym Athletics

World Gym Athletics is about changing lives for the better, so when they opened their doors in Chilliwack BC in 2018 they wanted to make sure that everyone had the opportunity to learn about redefining themselves and their futures through fun, fitness, strength and discipline. That meant building an online presence, brand awareness and their fan following quickly — getting the word out, and fast!

Services:

• Strategic Online Marketing Planning
• Digital Advertising
• Social Media Marketing
• Facebook Social Media Contests
• Content Marketing & Copywriting

Results:

• A well-planned social media marketing campaign
• A detailed Social Post Editorial Calendar and KPI tracking system
• A social posting policy for the WGA team and guidance re: social media best practices
• Regular, fresh and timely social posts and social sweepstakes for an engaged (and growing) fan following (a 346% fan follower increase in 2.5 months)
• Boosted and promoted post management, plus Facebook Lead Generation + Facebook Page Like Ad Campaigns to reach their target audience