Pharmacy Social Media Marketing Management Case Study – Heritage IDA Pharmacy

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Challenge:

Heritage IDA Pharmacy, a reputable pharmacy located in Edmonton, needed the expertise of a digital marketing agency to increase their customer base and establish brand recognition through social media management, social media advertising, and Google advertising.

Services:

Stir Marketing designed a customized Social Posting Strategy that aligned with Heritage IDA Pharmacy’s branding and voice to create awareness and increase website traffic. They created a detailed monthly editorial calendar for social posts, wrote and scheduled monthly posts, and allowed for a revision cycle for approval and sign-off. The posts were carefully crafted and included client-provided media or purchased stock photos. Variations of the Facebook posts were made for Instagram, and Hootsuite Pro was used to schedule the posts.

Facebook & Instagram Boosted Posts: The Stir team managed Heritage IDA Pharmacy’s Facebook & Instagram Boosted/Promoted Posts, boosting 2-4 existing posts every month. They also recommended allocating part of the boosted post media buy towards Facebook Page Like ads during the initial months to augment pharmacy awareness and cultivate their following within their target market.

Digital Advertising: Stir Marketing established and managed ongoing Google advertising to maximize cost-effective awareness building and lead generation for Heritage IDA Pharmacy. The objective was to increase awareness and website traffic, with ads driving to the pharmacy website’s existing pages and new custom landing pages. The ads were geographically targeted to select regions of Edmonton.

Results:

Thanks to Stir Marketing’s comprehensive digital marketing strategy, Heritage IDA Pharmacy’s social media presence and awareness improved, and their online following grew. As a result, the pharmacy experienced an increase in website traffic new customers. The strategic use of social media management, social media advertising, and Google advertising by the Stir team helped Heritage IDA Pharmacy attain their objectives and expand their business, building a solid online reputation and reinforcing their standing as a trusted local pharmacy in Edmonton.

About Heritage IDA Pharmacy

Heritage IDA Pharmacy is a renowned pharmacy located in Edmonton, Alberta. They offer prescription dispensing, medication reviews, and immunizations. The pharmacy is known for their exceptional customer service and personalized approach to patient care. They also offer a variety of health and wellness products, including vitamins, supplements, and over-the-counter medications. They are located at 3B-12918 50 St NW, Edmonton, and their website is https://heritageida.com/.

Let’s Talk

If you’re a Canadian or American pharmacy owner who wants to grow their customer base and improve their online presence, you’re in luck! The friendly and knowledgeable digital marketing experts at Stir Marketing are here to help you out.
As you’ve read in the case study above we successfully helped Heritage Pharmasave reach their goals and establish their brand with our customized Social Posting Strategy, Facebook & Instagram Boosted Posts, and Digital Advertising campaigns. We’ve also helped many other pharmacies across the country improve their online presence and connect with their target audience.

We know that pharmacies have unique needs and that exceptional care and customer service are vital. That’s why our team of experts will work closely with you to develop a customized digital marketing plan that aligns with your brand and voice, and helps you achieve your business objectives. Whether you need help with social media management, advertising, search engine optimization, or website design, we’ve got the skills and expertise to help you succeed.

Don’t let a weak online presence hold your pharmacy back! Reach out to us at Stir Marketing today and have a friendly chat with our digital marketing experts. We’d love to help you achieve your goals and reinforce your position as a trusted local pharmacy.

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