Ranch Tourism & Hospitality Contest Marketing Case Study
BC GUEST RANCH MARKETING
The BC Guest Ranchers’ Association (BCGRA) wanted to run a social media (Facebook) contest to promote its member ranches across North America, and needed an agency to help imagine, plan, create, and carry out all aspects of the campaign. Stir combined strategic planning, graphic design, content creation, email marketing, and Twitter engagement with a world-class Facebook contest to great effect. By the close of the campaign, Facebook Likes had grown by over 1200%. Eight custom newsletters were sent to thousands of targeted and qualified recipients resulting in a contact list the BCGRA could continue to use for future marketing.
PROJECT DETAILS
Client: BC Guest Ranchers Association
Services:
- Strategic Planning & Project Management
- Graphic Design & Copywriting
- Facebook Page Design (including custom tabs)
- Facebook Ad Campaign & Media Buying
- Email Marketing, with Database Development and Management
- Facebook Contest and Social Media Engagement
RESULTS
- Facebook Likes grew from 300 to 4000
- Twitter Campaign reached 20 375 users
- Newsletters sent to 3300 targeted and qualified recipients
- A contact list that the client can continue to use for future marketing
FEEDBACK
The BC Guest Ranchers’ Association contracted Stir to help us with a Social Media (Facebook) Contest we wanted to run to promote guest ranch vacations to markets in Canada, the US, United Kingdom and Europe. The Stir Team was a pleasure to work with and the campaign was a success. We highly recommend Stir to any business looking to grow their brand through internet and social media marketing. The campaign was a success!
We found the Stir Team to be knowledgeable, creative, enthusiastic, flexible, helpful and fun. We felt as if the Stir Team really took the time to understand our organization and what we wanted to achieve and worked as hard on it as if it was their own.
We are very happy with the additional marketing reach we have achieved for the BC Guest Ranchers as a result of this campaign. We are also thrilled with the social media marketing knowledge acquired in the process.
We will definitely look to the Stir Team for help with our web development and internet marketing needs in the future. We highly recommend the Stir Team to any business looking to grow their brand through internet and social media marketing.
Nicolle Dupont
Director of Marketing
BC Guest Ranchers’ Association
7306 Caroline Road, Lone Butte, BC V0K 1X2
www.bcguestranches.com