Stir Marketing handles the application, setup and ongoing management of your Google Ad Grant so you can focus on your mission, not your ad account.
25 yrs experience Google certified
WITHOUT MANAGEMENT
Most nonprofits leave this grant unused
Application process is complex and time-consuming
No in-house expertise for keyword strategy or ad copy
Campaigns go stale and stop delivering results Strict Google compliance rules cause grant suspensionWITH STIR MARKETING
We handle everything from start to finish
Full grant application and onboarding support
Dedicated campaign manager with nonprofit expertise
Monthly refreshes keep campaigns performing
Ongoing compliance monitoring keeps the grant active
THE OPPORTUNITY
$10,000
per month in free Google advertising dollars available to eligible nonprofits
$120K
free ads per year
4-6 weeks
to your first live campaign
0%
media cost, you keep it all
TWO PACKAGES, ONE GOAL: Make your grant work
Both include full application support, a dedicated campaign manager, and no long-term commitment.
GET STARTED (LEVEL 1)
Get Started!
A great way for nonprofits to get started with their grant. Apply, strategize and launch to increase awareness and drive targeted traffic.
$699/mo
+ $999 one-time setup fee (CAD)
APPLICATION, SETUP & ONBOARDING
Dedicated campaign manager
Google Nonprofit Account sign-up support
Google Ad Grant application support
Accounts audit, setup and connect
CAMPAIGN BUILD & LAUNCH
Strategic campaign planning
Landing Page review
Audience and keyword research
Ad copy development
Tag installation
MANAGEMENT & OPTIMIZATION
Monthly campaign refreshes**
Compliance monitoring and optimization
Regular campaign check-ins
Monthly data report and review meeting
No obligation. Cancel anytime.
GET GROWING (LEVEL 2)
Get Growing!
Everything in ‘Get Started’ plus a phase-based, multi-tactic strategy to reach more supporters, volunteers and donors.
$1349/mo
+ $1,349 one-time setup fee (CAD)
Includes everything in Get Started, plus:
ADVANCED STRATEGY
Integrated marketing strategy
Digital marketing recommendations
Multiple ad campaign types for max results
EXPANDED CAMPAIGNS
Advanced keyword planning
Awareness/traffic campaigns
Lead generation campaign
Remarketing campaign
ALSO INCLUDED
Full application and onboarding support
Dedicated campaign manager
Compliance monitoring and optimization
Regular refreshes, reporting and reviews
No obligation. Cancel anytime.
WHY CHOOSE STIR?
Why nonprofits choose Stir Marketing
Google certified experts
Google Ads Search and Measurement certified. We know the grant rules inside out and keep your account compliant.
Dedicated campaign manager
One point of contact who knows your organization, your goals, and your audience. Not a rotating support queue.
25 years of experience
Full-service digital agency since 1999. We know what works and what wastes ad budgets.
Monthly refreshes included
Campaigns are never set and forgotten. Regular updates keep your ads fresh and performing.
Monthly reports and meetings
Transparent reporting with a monthly review meeting so you always know how your grant is being used.
No long-term lock-in
No obligation, cancel anytime. We earn your continued business by delivering results, not contracts.
HOW IT WORKS
Getting started is simple
Free consult
15-30 minute call to assess your org and recommend the right package
Apply and onboard
We guide the Google Nonprofit and Ad Grant applications
Build and launch
First campaign live in approximately 4 to 6 weeks
Grow and optimize
Monthly refreshes, reporting, and ongoing optimization
COMMON QUESTIONS
Frequently asked questions
Will my nonprofit qualify for a Google Ad Grant?
Most registered nonprofits qualify, with some exceptions and/or simple compliance updates. We’ll assess eligibility during your free, no charge consultation.
What’s the difference between the two packages?
“Get Started” is ideal for organizations new to the Ad Grant and/or search ads who want a solid foundation and an initial campaign. “Get Growing” adds a phase-based, multi-tactic strategy to do more (including lead generation and remarketing ads for faster, broader results).
What if we already have our Google Ad Grant and accounts?
We can access and audit your existing account. (Your one-time set-up fee will reflect where you’re at in the process.)
Is there a contract or long-term commitment?
No! Both packages are month-to-month; you can cancel anytime without penalty. On the rare occasion that you apply and aren’t approved for your Google Ad Grant, you’ll owe just the Month 1 fees.
Can I work directly with a named person rather than an agency team?
Yes. Our Google Ad Grant consulting is led personally by Brent Purves, who has 20+ years of nonprofit marketing experience. If you’d prefer a more individual consulting relationship, visit his page to learn more.
Do you offer white-label services for digital marketing and advertising agencies?
We sure do. Stir Marketing offers white-labelled Google Ad Grant and digital advertising services for creative agencies managing client accounts.
READY TO GET STARTED?
Let’s talk
Book your free Google Ad Grant consultation
No obligation. We will assess your eligibility, answer your questions, and recommend the right package.
