Are you a brand manager or business owner without an updated, detailed, custom-built strategic digital marketing plan? Then this resource is for you. 

It’s simple: You need a digital marketing strategy to achieve success online. 

The best part? You can create that digital marketing strategy yourself! 

Just follow the checklist below to ensure that your strategy includes all the most important elements. And then review the digital marketing funnel steps for some recommended tactics in each category to take your brand’s target audience from prospects through to paying customers.

1) PLAN: Create your strategy for success

A comprehensive digital marketing strategy should include the following:

Situational Analysis →

  • Business & Brand Messaging
  • Market Analysis
  • Target Audience(s) Analysis 
  • Key Service/Product Analysis
  • Assets, Tools & Team Review

Assets & Performance Audit →

  • Online Presence: Website; Social Media and Listings & Citations
  • Creative Assets
  • Digital Marketing & Advertising

Goals & Measures of Success →

  • KPIs 
  • Analytics & Reporting

Roll-Out Plan →

  • Tactics (The Funnel!)
  • Budget & Timeline

The Roll-Out Plan is the fun part! It’s where you make plans to implement the best digital marketing and advertising tactics to reach, educate, motivate, persuade, convert, retain and engage your target audience in the right way, in the right place and at the right time to really make it count!


Build brand awareness

  • Search Engine Optimization
  • Social Media Marketing
  • Email Marketing
  • Content Marketing
  • Digital Advertising
  • Online PR & Reviews


Connect with target audiences; generate leads

  • Website & Landing Pages
  • Analytics & Conversion Goals
  • Lead Magnets
  • Educational Content: Blogs; Articles, and Photos & Videos


Convert leads into customers

  • Calls-To-Action
  • Remarketing
  • Landing Pages
  • eCommerce
  • CRM Software


Make happy customers for repeat business; build brand ambassadors

  • Customer Service & Support
  • Email, Content & Social Marketing
  • Engagement & Social Proof
  • Referrals & Reviews
  • Outreach, Promotions & Events


Analyze KPIs and revise tactics as necessary. Repeat often! 

  • Set and track KPIs
  • Measure success against goals
  • Revise tactics and repeat!

Next steps? 

Make sure that you understand the intricacies of each digital marketing tactic so that you’re spending your valuable time and resources on things that will work to grow your business online. 

Consider investing some time in easy online digital marketing training, like this free, on-demand resource from Stir Marketing: “Intro to Social Media for Business Growth”