Virtual Event Development and Marketing Company – Trail Race and Scavenger Hunt


The Explorer Series provides self-guided outdoor experiences in people of all ages and abilities can enjoy anytime, on their own or with family and friends. All that’s needed is a smartphone and the desire to get outside, explore and play!

Stir Marketing planned, developed, marketed and managed this virtual event from beginning to end. Stir provided a combination of strategic planning, branding, marketing, online and offline PR, and digital advetising to make Chill and Thrill’s launch and first project, the Ten Trail Challange, a success.

Client: Explorer Series


  • Digital marketing strategic plan
  • Virtual challenge planning
  • Logo & Branding
  • Website design
  • RaceRoster integration
  • Social media marketing
  • Digital advertising
  • PR
  • Poster design
  • Online contests and prize fulfillment
  • Email marketing

We Do Outdoor and Virtual Event Marketing

race marketing services company vancouver canadaYour online marketing and advertising campaign should be as awesome and unique as the sporting event you’ve created. The Stir team is passionate about outdoor sports marketing and race marketing and we want to partner with you to plan and execute a successful event.

In recent years we’ve seen trail running, 10k and half marathon running explode in popularity in Canada, USA and around the world. In fact, Stir’s CEO has caught the running bug and an avid trail runner and racer which provides great insights for our team about trail running, outdoor racing events and outdoor gear.

We have years of experience working with organizations from small not-for-profits to large international companies. We will create and implement a custom online marketing and advertising strategy to expand your audience, build buzz and drive traffic to your site. Contact Stir today for a free estimate for your virtual event planning, marketing or management needs.

Race and Sporting Event Marketing Services

The Stir team is constantly evolving our online marketing service offerings to include the latest digital marketing and advertising tools and strategies to promote races, outdoor and fitness events online and offline:

  • Sports Tourism Digital Marketing and Advertising
  • Strategic Marketing Plans
  • Digital Marketing & Advertising Campaigns
  • Website and Landing Page Design & Redesign
  • Social Media Management, Copywriting, Posting and Engagement
  • Online Contests, Sweepstakes and Promotions
  • Social Media Advertising
  • Search Engine and Video Advertising
  • Media Buying
  • Inbound Content Marketing
  • Email Marketing

Are you a race director for a running event like a half marathon, a trail running series, a cycling event or triathalon? Do you run an outdoor adventure company? Maybe you’re planning a 5k fundraiser for your non profit organization? Or perhaps you simply want help from fitness marketing experts to ensure your outdoor sporting event is a success? We can help.

If you’re planning an outdoor sporting event we should talk. Contact us now for a free consultation. Learn more about sports tourism marketing.