Do you need help managing or repairing your online reputation?
Our Online Reputation Management Team Can Help!
An important first step in Online Reputation Management is analysis. Stir will analyze online sentiment, perform initial reputation tracking across all major social networks, news, images, and blogs, and make recommendations for pro-active reputation management in order to provide your company with all the tools and technology necessary to have the highest degree of control over their corporate online reputation.
We offer the following Online Reputation Management Services:
- Social media reputation management
- Social media brand management
- Social media monitoring and reporting
- Campaign/Product Launch monitoring
- Corporate and staff monitoring
- Google and search engine monitoring
- Blog monitoring
- Search engine reputation management
- Analytics and reporting
- Monitor blogs, forums, social networks (Twitter), and image- and video-sharing sites
- Learn what people are saying about your brand, your industry, and your competition
- Track what people like and dislike about your brand
- Monitor negative and positive conversations about your brand across cyberspace
- Monitor the efficacy of product launches and campaigns
- Provide summaries of the most buzz-worthy stories
- Implement tools, systems, and policies for online reputation defence & building
- Fix, remove or bury negative Google search results
Stir will also train your staff once the systems are in place should you prefer to handle online reputation monitoring and social media engagement in-house in the future, though many Stir clients choose to have Stir continue to carry out reputation monitoring and management in order to better focus their business’ time, staff, and budget.
What is Online Reputation Management?
Online Reputation Management (ORM) has quickly become an essential part of any successful company’s marketing and communications plan. Why?
Your business and your brand have a reputation online whether or not you choose to actively participate in online promotional activities. If you don’t manage what’s being said about your business and brand and control your online reputation, someone else will.
Your customers, business partners, investors and stockholders, friends and family, current and future employees, associates, professional associations, and the press are online and looking for information about you. So, whatever your online marketing efforts entail, the management/monitoring is as important as the marketing.
Online Reputation Management involves gathering and measuring online feedback, analyzing online sentiment, and then promoting positives and eliminating negatives.
Through Online Reputation Management (And Social Media Monitoring) Your Company Can:
- Hear what your customers are saying about your brand.
- Hear what competitors, bloggers, critics, and journalists are saying.
- Analyze trends in online feedback.
- Manage critics and complaints.
- Respond in a way that will build your brand, create positive sentiment and loyalty, drive sales and grow your business.
By choosing to put an ORM system like Stir’s in to place – a system that incorporates our extensive knowledge, various high-quality online brand and product reputation monitoring programs, and customizable analysis and reporting tools to measure the efficacy of campaigns – business owners like you can generate brand awareness, benefit from powerful positive word-of-mouth advertising, increase traffic and sales, and develop customer loyalty.
Why Does Your Business Or Brand Need Online Reputation Management?
A successful online reputation management system will help your company to control your online reputation (sentiment), improve search results and increase positive press. Conversely, while the result of a bad online reputation might be as simple as losing a single customer to an easier-to-find competitor, it might also be as serious as a community-wide boycott of your brand.
You can learn a lot about your current online reputation just by searching for yourself, your brand, your company in Google, Facebook or Twitter. What do you find? After initial analysis, your company can decide if you have to:
- Create a positive online reputation because none currently exists
- Monitor, manage, and maintain an already positive online reputation
- Prepare for/mitigate bad press that could lead to a bad reputation online
Why Can’t You Do It In-House?
Most companies today lack the following crucial elements to successfully carry out regular Online Reputation Management:
- Access to cutting-edge ORM tools and programs
Today there are a multitude of online reputation management systems and social media monitoring tools that will monitor the internet, gather information, and produce reports for your analysis.
But how do you choose the best tool or system? How do you interpret all the data that it provides? How do you know the best response? And, even if you could figure it all out, do you have the time and the capabilities in-house?
That’s where Stir Marketing comes in. We are a team of internet marketing experts that specialize in helping you to manage and grow your business through a customized and comprehensive social media monitoring and online reputation management system.
Sample Stir Online Reputation Management (ORM) Process
- Online Reputation Analysis
- ORM Campaign Kick-Off Meeting
- Develop Strategic ORM Action Plan
- Strategic ORM Action Plan Review Meeting
- Strategic ORM Action Plan Implementation
- Implement tools, systems, and policies for reputation defence & building
- Daily Email Branding Alerts, Assignment, and Response
- Positive Social Brand Building Posting & Engagement
- Positive Search engine reputation building & management
- Monthly Campaign Update (analytics, progress, goals, & measures of success)
- Ongoing Online Brand Sentiment Monitoring/Building/Repair/Maintenance
- Client/staff training
Give us a call or email us more information about your online reputation management needs. We’d be happy to speak with you, answer your questions or provide an estimate.
Vancouver’s Top Digital Reputation Management And Branding Agency
We are a team of expert digital marketers and advertisers based in Vancouver Canada helping individuals, startups, corporations and non-profits manage, repair and grow their online branding and reputation. Have you Googled yourself or your company name lately? Do you like what you see? We’re here to help you love your Google search results.