Social Marketing

how to create easy social media marketing goals

How to Create Easy Social Media Marketing Goals

Facebook Marketing, Online Advertising, Social Marketing, Strategic Planning, Twitter Marketing
The accounts are set up, all the profiles are properly branded and the team has been taught how to be good social citizens. The sales should start rolling in, right? Not necessarily.  In order to see a positive ROI, every social media marketing campaign needs to have clearly defined goals. There’s almost no limit to the amount of data that can be collected, given enough time. But more data does not equal more results. The…
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Stir Marketing - Social Media Ad Tips

Social Media Advertising: What You Need to Know for Success

Facebook Marketing, Lead Generation, Online Advertising, Social Marketing, Twitter Marketing, Uncategorized
When business owners start out in social media, they often focus on the things they can see – the posts, the engagements, the likes and shares and comments (the “organic” stuff). And while those things are critical for creating brand buzz, they only make up a part of the equation. Social media advertising is as important a consideration as social posting and engagement. In fact, today, in many cases and in many social networks, a…
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Automated Instagram Marketing - Stir

Canadian Digital Marketing Agency Services 

Search Marketing, Social Marketing, Strategic Planning
A Canadian digital marketing agency will help your business gain brand recognition online and drive more traffic to your website for improved sales. Whether you’re looking for help in Vancouver, Calgary, Toronto or Halifax, an effective agency will be flexible, responsive, and use their tech savvy to accelerate your success. The services offered will vary by agency. Full service agencies usually offer some of everything, while boutique agencies often specialize in one or two specific…
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Getting started with social media marketing

Getting Started with Social Media Marketing: Tips and Examples

Business Growth, Facebook Marketing, Social Marketing, Twitter Marketing
In a world where a billion people are on Facebook regularly and Instagram boasts 100 million users on their platform monthly, there is no question that it makes good business sense to connect with clients and potential customers through social media. What’s the best way to use social media for marketing? You can do it simply by asking your clients to “like” or “follow” you on Facebook and Twitter and managing regular posts in-house. Or, you…
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Getting started with Facebook and Twitter Advertising for Business

Getting Started with Facebook and Twitter Advertising for Business

Business Growth, Facebook Marketing, Online Advertising, Social Marketing, Twitter Marketing
The research is in: social media ads work and they are particularly useful for small businesses. Social media ads are flexible, adaptable and affordable and with more people than ever turning to social media for information about local businesses it’s no wonder social media ads are so popular with marketers. An eMarketer report from 2015 found that “Global ad spending on social media will rise more than 33% this year to $23.68 billion.” According to the same…
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3 Ways to Make Over Your Social Media Marketing

3 Ways to Make-over Your Social Media Marketing

Facebook Marketing, Social Marketing, Twitter Marketing
Social media marketing is part of every successful marketing portfolio, and with good reason. Last year there were over 2 billion active social media users worldwide. That’s almost one in three people across the planet, and a million more join in every day. The social media market is there and they’re ready to buy. Inc.com summarized recent research from eMarketer that found “between 20 and 25% of people who see a social media ad on…
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Key Marketing Takeaways from CIMC 2016

Our Key Marketing Takeaways from CIMC 2016

Business Growth, Content Marketing, Lead Generation, Search Marketing, Social Marketing, Web Design
Over 600 digital marketers gathered in Squamish, BC for the second annual Canadian Internet Marketing Conference (CIMC2016). With a huge line-up of speakers (Google, Ebay, Twitter, Easy just to name a few) and an enthusiastic crowd there was a lot to take in. The speakers covered everything:  landing pages and reporting, retail in omni-channel marketplaces, selling to the Chinese market, the enduring importance of direct mail, PR relationships, marketing music in the digital age, content…
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Top Digital Marketing Tools Made in Vancouver Canada

Social Marketing
Vancouver’s tech scene is thriving and some of the world’s most creative and functional digital marketing automation tools were developed right here on Canada’s west coast.  Companies like Hootsuite, Unbounce and Strutta are redefining the way companies build their brands and their businesses. Hootsuite: Social Media Dashboard When it comes to managing social media, many agencies love the benefits of Hootsuite. (Their fanbase is huge with more than 15 million users around the globe!) With…
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Online Contest are a Big Marketing Win

Online Contests Are a Big Marketing Win

Facebook Marketing, Online Contests, Social Marketing, Twitter Marketing
Everybody loves a chance to win so it’s no surprise that online contests and sweepstakes make great marketing campaigns. Online contests are one of the easiest ways to find new customers and reconnect with the customers you already have. As part of a comprehensive online marketing plan, they are quick to set-up, affordable to run and consistently see excellent return-on-investment (ROI).   You don’t need to be a giant company to run an online contest.…
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Should your business run an online contest or sweepstakes?

Should Your Business Run an Online Contest or Sweepstakes?

Business Growth, Facebook Marketing, Lead Generation, Online Contests, Social Marketing
Online promotions such as sweepstakes and contests are a cost-effective way to promote a business and generate online buzz. If you’re looking to build brand awareness, increase social following, or grow an email database, online sweepstakes and contests might be the solution you’re looking for.  They’re quick to set-up, fun for your customers and consistently bring in excellent results. Contest or Sweepstakes? When you’re considering an online promotion, one of the first things to decide…
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