Influencer Marketing for Your Business: Essentials to Grow Your Following
As far as buzzwords go, “Influencer Marketing” is a big one these days — and for good reason: When it’s done well, an influencer can help a brand to reach exponentially more members of their target audience in a truly meaningful and persuasive way. What’s an influencer? In simplest terms, it’s someone who has influence. In terms of digital marketing, it’s someone with the ability to motivate and persuade their (usually social media) fans and…