A Canadian digital marketing agency will help your business gain brand recognition online and drive more traffic to your website for improved sales. Whether you’re looking for help in Vancouver, Calgary, Toronto or Halifax, an effective agency will be flexible, responsive, and use their tech savvy to accelerate your success.
The services offered will vary by agency. Full service agencies usually offer some of everything, while boutique agencies often specialize in one or two specific areas. Finding the right fit depends largely on what kind of work you want the agency to do.
Digital marketing agency services can include:
- Strategic Planning
- Digital Advertising
- Media Buying
- Search Engine Optimization
- Online PR
- Content / Inbound Marketing
- Email Marketing
- Online Reputation Management
- Social Media Management
- Website Design
- Sweepstakes and Contests Marketing
- Analytics and Reporting
Strategic Planning is often the first step of any digital marketing effort. The agency will work with your team to develop a strategic digital marketing plan to match your unique business goals.
Digital Advertising builds awareness, and increases leads and sales through paid advertising in various channels such as Facebook, Instagram, Twitter, LinkedIn, Google, Bing and more.
Media Buying is the process of purchasing ad placements and managing the ad campaign. In some agencies the person who designs the ad and writes the copy is not the same person who places the order to run the ads.
Search Engine Optimization involves a range of practices and strategies to help a site rank higher in search engine results.
Branding services help a business build or redefine their brand. This includes logo development, changes to the company’s social media profiles, and developing a voice for the company.
Copywriting is the creation and/or editing of content including website content, ad copy, blog posts, taglines, social media posts and more.
Online PR deals with improving or further developing a company’s online reputation, capitalizing on good feedback and working through conflict resolution as needed. Online PR services also assist with email marketing and getting the word out about a business, product, news, video or event.
Content / Inbound Marketing uses blog posts, guest posts, influencer outreach and other online content marketing strategies to build brand awareness and drive traffic to the top of your sales funnel.
Email Marketing is the creation and management of advertising campaigns that are delivered by email. This can include email newsletters, promotions and offers, lead generation funnels and other items that the recipient has opted in to receive.
Online Reputation Management involves strengthening the public’s perception of a brand online. It includes responding to and resolving customer complaints, reducing the impact of negative feedback and amplifying customers’ positive experiences.
Social Media Management includes creating content across a range of social media channels, building the audience and responding to inquiries.
Website Design is the creation or development of a website, either updating an existing site or creating a new website from scratch.
Sweepstakes and Contest Marketing involves using online contests and sweepstakes to increase brand awareness, build an email database, and generate buzz.
Analytics and Reporting is the tracking of all statistics associated with a campaign and the analysis and interpretation of those results.
Look for a Canadian agency that is results-oriented
An experienced agency will be results-driven from the start, using meticulous research to identify opportunities for growth and create an online marketing strategy. They should be able to recognize challenges for your brand and provide clear ideas for how to stand out from your competitors.
Ask about how the results of your campaign will be communicated. What sort of reporting will the agency provide? How often will you receive reports? Will there be opportunities to regularly discuss the results?
Located in Vancouver, Stir Marketing is a top Canadian digital marketing agency helping small and medium sized businesses in Canada, USA and around the world through the use of SEO, social media, online advertising + more.
Get a free estimate or consultation for your project today. Call us at 604 484 6571 or contact Stir Marketing online.